Galerie Poche

At JAM* architecten, art is not only a passion, it is an obvious extension of our architectural vision. Just as architecture shapes spaces, art gives them a soul. Driven by the desire to support creation and offer a space for expression to artists, we have chosen to dedicate part of our premises to artistic emergence. A place where the imagination takes shape, where structures and materials dialogue, where each work of art converses with its environment to tell a story.

‘Galerie Poche’ literally means ‘pocket gallery’ or ‘small gallery’ in French. In architecture, the term ‘poche’ refers to the thickness of walls, the spaces carved within them, those interstices that are neither completely empty nor fully inhabited. It is a concept that evokes both solidity and subtlety, the in-between where unsuspected richness resides.

Galerie Poche makes room for art inside the front facade of our office and is structured around four fundamental pillars:
1.  Space as a carrier of meaning
2. The dialogue between matter and emptiness
3. The layers of time and transformation
4. Movement and perspective

Inspired by these principles, Galerie Poche positions itself as an intermediary space, a threshold where art infiltrates architecture, where works emerge from the depths of the walls and invite us to rethink our perception of space. To inaugurate this adventure, we are pleased to present our first exhibition — a subtle dialogue between weaving and photography.

Two disciplines, two languages that, like architecture itself, play with structure and perception. Just as the lens captures shadows, textures and reflections to shape unforgettable visual stories, architecture creates spaces from lines, shadows and materials, giving birth to lively and timeless compositions.

Atlas Fields No. 1 by Edith van Berkel
Photograph: Scheltens & Abbenes

Atlas Fields No. 1 by Edith van Berkel
Photograph: Scheltens & Abbenes

ATLAS FIELDS NO. 1

For its first exhibition Galerie Poche invites you to discover the unique rug Atlas Fields NO. 1, designed by Edith van Berkel and handwoven by Amazigh women from the Atlas Mountains. Inspired by Moroccan landscapes, this work embodies a craftsmanship passed down from mother to daughter.

Beyond the object itself, this is a committed project that highlights the weavers' creativity and resilience. The rug is transformed through the lens of Maurice Scheltens and Liesbeth Abbenes: textures, shapes, and light intertwine to reveal the material’s silent poetry.

This exhibition, where tradition and modernity meet and where art becomes a tribute to the weaving craft, was curated by Mina Abouzahra to celebrate 5 years One Square Meter Berber.

Follow us on Instagram @galeriepoche

ALONG THE WALL

Opening: July 6th | Location: Galerie Poche
The Wall as Witness, Space as Story

Galerie Poche is pleased to present Along The Wall, a solo exhibition by Moroccan photographer Rida Tabit. This expressive photography series explores the ancient wall of Marrakech’s Medina not simply as a boundary, but as a living structure. A place of encounter, memory, and transformation.


Galerie Poche is more than an exhibition space: it is a spatial proposition. Rooted in the architectural concept of the poche, a void within the thickness of walls, the gallery seeks to activate overlooked spaces where architecture and imagination meet. Tabit’s work, grounded in similar sensibilities, finds a natural home here.

In his ongoing project Along The Wall, Tabit turns his lens to the Medina wall, once a structure of defense, now a witness to the rhythms of daily life. His photographs capture fleeting, often spontaneous moments: shadows falling on worn stone, gatherings in liminal spaces, gestures that speak to labor, resilience, and quiet dignity. Through his work, the wall becomes not just a backdrop, but a protagonist, holding stories in its texture and form.

Curator Emma Waslander explains:
“Tabit’s photographs are not only documentation, but invitation. They ask us to slow down, to see and listen to the spaces we too often ignore, and to consider what walls might reveal if we truly paid attention.”

About the Artist

Rida Tabit (b. 1996, Marrakech) is a self-taught Moroccan photographer with a background in economics. His work focuses on the nuanced relationship between people and place, often capturing everyday life with deep emotional resonance. Since 2017, Tabit ha

s developed a quiet yet powerful visual language rooted in observation and intimacy.

His ongoing series Along The Wall began in 2022, as a way of reconnecting with Marrakech through one of its most iconic features: the ancient city wall. Beyond this series, Tabit has explored broader social and economic themes including the effects of the pandemic in In Times of Stillness (2021), and youth unemployment in Sacrificed Generation. His work has been exhibited internationally in Morocco, Italy, France, and the United States. He is also co-founder of Norseen, a collective of young Moroccan photographers committed to collaborative, socially engaged storytelling.




All photographs copyright by Rida Tabit

Exhibition Details

• Title: Along The Wall
• Photographer: Rida Tabit
• Opening: July 6th 2025
• Venue: Galerie Poche, JAM* architecten - Leen Jongewaardkade 109, Amsterdam
• On view through: 22 November 2025
• Admission: Free [weekdays 9:00 - 18:00, weekends on request]
  
  
• Special Event: Q&A with Rida Tabit on July 9th, Soho House Amsterdam
  

For press inquiries, images, or interview requests, please contact:
Jeroen Mensink
jm@jamarchitecten.nl/ +31 (0)20 66 99 425


Big thanks to our partners and sponsors

Soho House Amsterdam
Little Greene, paint & paper
ERCO lighting
YOTEL